Research blog: Commercial Conventions
I am doing a Pampers diaper commercial. Pampers is an American brand of baby and toddler products marketed Procter & Gamble. The audience for my commercial are parents or guardians with young toddlers and babies. Pamper diapers are essential for babies. Conventions in Pamper commercials include a comparison between leading value brand diapers and Pamper diapers, a baby or toddler in Pampers diapers, and the slogan “love sleep & play”. The comparison between leading value brand diapers and Pamper diapers is a visual demonstration included in the commercial, that helps emphasize how much more pampers absorb and how much drier Pampers are than the leading value brand. This comparison helps encourage parents to choose Pampers for their babies. A baby wearing Pampers is always included in the commercial whether the baby is sleeping, playing, or running. The baby wearing Pampers is how the company promotes their product. The slogan “love sleep & play” is also included in the comm...

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