Research blog: Commercial Conventions

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I am doing a Pampers diaper commercial. Pampers is an American brand of baby and toddler products marketed Procter & Gamble. The audience for my commercial are parents or guardians with young toddlers and babies. Pamper diapers are essential for babies. Conventions in Pamper commercials include a comparison between leading value brand diapers and Pamper diapers, a baby or toddler in Pampers diapers, and the slogan “love sleep & play”. The comparison between leading value brand diapers and Pamper diapers is a visual demonstration included in the commercial, that helps emphasize how much more pampers absorb and how much drier Pampers are than the leading value brand. This comparison helps encourage parents to choose Pampers for their babies. A baby wearing Pampers is always included in the commercial whether the baby is sleeping, playing, or running. The baby wearing Pampers is how the company promotes their product. The slogan “love sleep & play” is also included in the commercial, which is what Pampers provide. Pampers allow babies to sleep and play comfortably and is a great form of love a parent can give a baby. Pamper commercials include props such as Pampers, a crib or bed, and sometimes even toys or a rug or a dresser in the background. Most of the time Pampers commercials are filmed in a bedroom or a living room (indoors) but there are times where the setting can be outdoors. When the commercial takes place outdoors the baby is usually running and playing in the grass. The background music in Pamper commercials can vary from soft and calm music to sometimes upbeat and adventurous music. The soft and calm music is usually included in Pamper commercials where the baby is sleeping peacefully. This soft music helps emphasize the comfortability of Pamper diapers allowing the baby to sleep with ease. Upbeat and adventurous music is usually included in Pamper commercials where the baby is playing or running around. This music also draws attention to how easily babies can move in Pampers. Another example of a convention would be a baby crying and the child’s mother would come to change the baby’s diaper and put the baby back to sleep.


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